I see a lot of startups raising capital and there is one common denominator that is repeated over and over again - the attempt to hang on to “hope” and even turn it into a guiding strategy. Well, hope cannot be the strategy in this case! Raising from venture capital funds and even from private investors, is a process of "complex sale", a process in which you entrepreneurs sell shares of your company and therefore requires careful planning from who you sell to, how you sell it

Exit strategy, what a powerful expression, and today one of the most popular in the media due to the COVID situation. But not only. It is also one of the most important slides in your pitch deck. Anyone working on an investor presentation, stop for a moment. Do you have a reference to EXIT? A strategy, No? Remember one very simple thing: when you refer to investors in order to get an investment and especially if you are in the early stages, you need to have a very clear exit

When you pitch to investors, balance between talking and listening. Conversation with investors, like any effective communication process, is listening and reflecting. Listening is critical, as the listening process reveals patterns of opposition on the part of the potential investor, including insights that are important to take on the road. The objections are the biggest treasure an entrepreneur can get in a presentation. But if you are in an automatic mode of telling your

Entrepreneurs, you're pitching your startup to an investor?! Stop for a moment and remember Lewis Carroll's masterpiece: "Would you please tell me, which way should I go from here?", "It largely depends on where you want to go," the cat said. "I do not care so much where -" said Alice. "So, no matter which way you go," the cat said. How simple, how amazing ... and yet, I see countless investor presentations that are a wonderful expression of "no matter which way you go". An i