Artificial intelligence (AI) is replacing humans gradually. It has already beaten the best people in the world at chess and this is just the beginning. AI is real, and we can see it everywhere. It helps every business completes its strategy and brings out some amazing and extraordinary features that take the overall experience to the next level. AI is not only very powerful; it also lets companies copy human behaviour. From there ready to create BOTS that are ready to take care of any injury in just a small step.
But, what's AI, and what's the differentiation between general AI and narrow AI? There appears to be plenty of conflict and confusion around artificial intelligence right now. We're seeing ongoing dialogue around assessing AI systems with the Turing Test, warnings that the hyper-intelligent machines have been going to slaughter us and similarly frightening, if less dire, warnings that AI and robots have been going to take our jobs. In parallel we've also seen the introduction of systems like IBM Watson, Google Deep Learning, and conversational personnel like Apple Siri, Google Now and Microsoft Cortana. Combined into all this has been crosstalk about whether constructing really intelligent systems is even possible.
To put it simply, AI is just a sub field of computer science. Its objective is to allow the improvement of computers which are able to do things usually made by people - especially, things connected with people acting intelligently. How a program does it isn't the issue, just that's capable of doing it at all. Some are in between, utilizing human thinking as a model that may inform and inspire, but not as the final goal for imitation. The work aimed at truly modeling human thinking tends to be called Strong AI, in that any result could be used to not only assemble systems that think, but also to describe how humans think as well. The work in the second camp, targeted at only acquiring systems to work, is often called Weak AI in that while we could be capable to build systems that may behave like humans, the outcomes may tell us anything about how humans think.
But the impact of AI does bring a question, which is, how will it impact our organizational future? Will companies still need to hire business professionals for instance? And what I matter the most, will there be a need for the service such as Marketing Manager?
To some extent, IBM Watson already there. It's a question answering computer software that can answer questions set in a neutral language. It’s a powerful computer software designed to help companies all over the world and is already used at the Memorial Sloan-Kettering Cancer Center NYC, where it helps with lung cancer treatment utilization management. This has clearly shown that AI can help in real life. We imagine that more problem-solving software like IBM Watson will be developed soon, so the future is here, and it’s set to impress us quite a bit in the next few years with lots of improvements.
Solutions like IBM Watson has clearly shown us that AI can make decisions on its own and with the right tools it can perform any job. This is the case of a Marketing Manager too. With the help of just a few tools, you can replace the job of a Marketing manager, and these can automate the entire process with little effort.
And there is more; in social media, we have the Meshfire, which is one of those automation tools. This is an excellent AI tool that not only manages your Twitter account but also analyzes your activities and suggests the kind of people you should follow and which activities you should be involved in. It also does an amazing job when it comes to automatically adding people to your list when they mention specific keywords related to you. As you can imagine, Meshfire is an exceptional tool for Twitter marketing that comes with amazing features without the need of a high financial investment. The advantage of how this works for you is that the value is magnificent, not to talk about how it helps you if you have to automate some important marketing tasks.
The next one is the Adgorithms. This platform features Albert ™, which is the first AI marketing platform. What does this do? Quite a lot of work. From analytics and insights to cross-channel Execution, autonomous media buying, testing, optimization, and targeting. This tool is one of the best if you want to replace social media professionals by doing the entire task yourself to save your time and money. It’s one probably one of the important marketing platforms you can use right now with the new level it gives marketing automation and works incredibly. It is also very distinct and professional, which is exactly what you would like to have at the end.
For content oriented professionals we have the Articoolo. It is another important AI tool if you want to upgrade your content creation efforts. Not only does this tool allow you to create new articles from scratch, but it also helps you rewrite articles too. Describe your subject using no more than 5 words, tell how long your article should be (max 500 words), choose between “better readability” or “enhanced uniqueness” and enjoy the process of automated content creation. The price is very affordable, and it’s extremely accessible if you want to publish the article on social media platforms or your website. Another great thing this tool can do is that it can also create blog posts.
Should content professionals re-think their career? And Will AI tools replace the traditional Marketing Manager position as we know it today? As per Doron Tal, Articoolo Co-Founder and CEO, "AI tools will not completely replace human writers or Marketing Managers. Algorithm can’t replace human opinion, point of view, sense of humor etc. AI tools can help writers do their job better, quicker and much more efficiently because they can save a lot of the time writers spend on finding and reading resources, summarize them, decide upon prioritization etc. Finally, algorithm can help marketing professionals do their job better by providing more accurate data and do better analysis but they can’t replace them".
With the help of just these three tools, it’s clear that your Marketing is just about to re-invent itself. Yes, the power of AI and Marketing can be a great pair, and these tools show how much value you can gain. One certain thing is that you will be more impressed with the great results and unique ways AI can influence your future, so it is advised you give it a try by integrating it into your day to day marketing plans. From replacing the Marketing manager, as we know today, saving time and money with getting a better return on investment will just be a small step.
This article was originally published on WN.COM.