You are facing an important presentation. There is an essential agenda that you want to promote, a product that you want to sell, money for a venture that you want to build. You have given your all and you have reached a critical point where everything seems perfect or almost perfect and you are ready... However, almost is big almost. Your success now comes down to how you connect with your audience emotionally, given that people make emotional decisions on the whole, and kee

Quite often we find ourselves having a conversation with people but they do not really listen to us. It's doubly frustrating when we're required to persuade and motivate people to go with us on a particular line of thought, but it does not happen. And if at stake is an idea that has a bearing on our livelihood or our society? And if we simply must not fail in the task because the price we pay will be unbearably high… Wouldn't it be helpful to have a set of skills that helped

As a businessman, entrepreneur, or manager in an organization, you'll be called upon to sell an idea to strangers from time to time. The idea might be a new venture, or a new product, or a new marketing campaign. In fact, it could be for anything that needs funding or budget approval. In my past, in the advertising world, I have had dozens of times to present strategic presentations for campaigns, and what made this challenge the most significant was the fact that the goal wa