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Writer's pictureLev Mikulitski

Not every nail needs a hammer: The right way to make a company valuation.

There is a common misconception that Discounted Cash Flow (DCF) and real options-based valuation methods are competing approaches and, therefore, mutually exclusive in company valuation. However, this belief is misguided. Both methods have distinct advantages and can complement one another when properly applied. Once we accept that a company's value comprises both a DCF component and an uncertain growth options component, it becomes easier to understand how different businesses are priced. To clarify the relationship between DCF and more complex methods like real options and option games, two key points must be emphasized.


Company valuation - DCF VS. COMPLEX METHODS
Company valuation - DCF VS. COMPLEX METHODS

First: The two methods serve different purposes. DCF analysis is a fundamental tool for company valuation, primarily focused on valuing operating assets—businesses or product lines that are already generating cash flows. On the other hand, complex methods like real options and option games allow firms to quantify flexibility and strategic long-term choices. Mastering both tools is essential for a more holistic approach to valuation. Therefore, learning real options on top of DCF enhances the analytical toolkit, rather than replacing it.


DCF remains the gold standard for valuing operating assets, such as established businesses, factories, or product lines, where future cash flows can be estimated with reasonable confidence. DCF helps value these assets by projecting future cash flows and discounting them at an appropriate rate, reflecting the firm’s risk and capital structure.


However, real options valuation is critical in scenarios that involve uncertainty and strategic flexibility—allowing management to capture value by delaying decisions, scaling investments, or abandoning projects. For example, in a takeover scenario, traditional DCF analysis might treat the acquisition as an all-or-nothing decision. Real options allow for a more nuanced approach, recognizing the value of acquiring a minority stake first, thus mitigating risk by waiting for uncertainty to resolve before proceeding with a full acquisition.


Second: DCF and real options focus on different components of a company's value. DCF primarily deals with assets in place and cash flows that are relatively predictable, while real options address future growth opportunities that involve high uncertainty. In the early stages of a business—such as a startup that is pre-revenue or even pre-product—DCF is nearly impossible because the company has no historical cash flow or tangible assets to base a valuation on. In such cases, real options become invaluable, as they allow investors to account for growth potential and strategic opportunities that may materialize in the future.


Early-stage businesses often rely heavily on growth option value, and overlooking these opportunities can lead to a significant underestimation of a startup's worth. Even at this stage, a real options valuation hinges on the investor's vision, but without it, the business's value would be misrepresented.


Real options also shine in valuing projects with negative near-term cash flows but which hold long-term strategic value, such as R&D and exploration. These projects may not have immediate returns, but they represent opportunities that could pay off down the line. While DCF is highly effective for valuing mature businesses with tangible assets, well-established revenue streams, and clear market trends, it falls short when uncertainty or flexibility is critical to future success. In mature businesses, DCF helps investors assess whether the current cash flow and asset base justify the price being paid for the company. But, for businesses in high-growth or uncertain environments, real options provide a necessary complement by evaluating strategic choices.


To make informed and comprehensive valuations, managers can integrate DCF and real options. This combination reflects both the value of assets in place and the potential for future growth. Equity value, in this case, is the sum of the value of existing assets and the value of growth options. However, it’s worth noting that for companies with established assets and relatively stable cash flows, DCF alone may be sufficient for valuation purposes.


For DCF calculations, one must identify the operating value drivers, which are often derived from a firm’s historical performance. These drivers influence operating profitability and the firm’s asset efficiency, together determining free cash flows after reinvestment. Given that these future cash flows are uncertain, the appropriate discount rate—taking into account the company’s risk profile and capital structure—must be applied.


Understanding Free Cash Flow and DCF Valuations: A Comprehensive Approach


Free cash flow (FCF) represents the cash that a company generates after accounting for capital expenditures necessary to maintain or expand its asset base. This cash is available for distribution to investors or reinvestment in the business. Estimating FCF involves five main drivers, which are derived from a historical analysis of financial statements and provide a foundation for future forecasts. Here's how FCF is calculated:


1. Profitable Growth Matters Most:The foundation of free cash flow is a company’s operational profitability, typically measured by Earnings Before Interest and Taxes (EBIT). Estimating growth in EBIT relies on understanding the company’s revenue growth and operational efficiency.

2. Adjust for Taxes:EBIT must be adjusted for corporate taxes, as FCF reflects post-tax cash flows.

3. Add Back Non-Cash Expenses:Next, depreciation and amortization—non-cash expenses—are added back to EBIT. These costs reflect the allocation of capital expenditures over time, but since they do not require cash outflows in the present, they are added back to determine operational free cash flow.

4. Account for Working Capital:Changes in working capital—short-term assets minus short-term liabilities—affect FCF. Growing companies often require more working capital, which can reduce free cash flow in the short term. Conversely, reductions in working capital can increase FCF.

5. Subtract Capital Expenditures (Capex):Finally, subtract capital expenditures, which represent investments in the business. These expenditures are essential for maintaining or expanding the asset base and significantly impact FCF. Understanding the nature of Capex—whether it's for maintenance or expansion—is vital in long-term projections.


DCF Analysis: Building on the Basics


To execute a Discounted Cash Flow (DCF) analysis, it’s essential to start by forecasting both the income statement and balance sheet, based on trends in key value drivers. This method ensures that projections are grounded in the company’s historical performance and competitive positioning.


Revenue Analysis:The first item to evaluate in the forecast is revenue. Is there a historical pattern of growth? Are revenues cyclical, or are they more predictable and recurring? Key ratios, such as year-over-year growth rates or cumulative average growth rates (CAGR), help assess revenue stability and growth potential, particularly when benchmarking against industry peers.


Cost of Goods Sold (COGS):Next, analyze COGS, which represents all direct costs tied to production. Typical ratios, such as gross margin as a percentage of revenue, offer insights into how efficiently a company can convert revenue into profit. For companies with heavy manufacturing or product costs, monitoring this ratio is crucial.


Operating Costs:Operating costs, including personnel, marketing, IT, and sales expenses, also play a significant role in determining FCF. These costs should be analyzed relative to revenue, and their trends must be carefully forecasted to assess their impact on profitability.


Tax Analysis:Taxes are a key influence on cash flows. Companies operating in multiple jurisdictions must account for the different tax rates, as well as any deferred tax assets or liabilities. Tax credits or deductions can also significantly affect cash flows.


Balance Sheet Analysis: Working Capital and Capex


The next step is forecasting the balance sheet, which involves understanding the working capital cycle and capital expenditures.


Working Capital:The working capital cycle—particularly trade working capital—affects a company’s operating efficiency. Analyzing trade days (such as days inventory outstanding, days sales outstanding, and days payable outstanding) provides insights into how efficiently a company manages its short-term assets and liabilities. Tracking these over time, and comparing them with competitors, offers meaningful insights into operational efficiency.


Capex:Capital expenditures can be lumpy or continuous, depending on whether a company is making a major investment (like purchasing a factory) or making small incremental upgrades. Analyzing capex as a percentage of revenue or via fixed asset turnover helps identify long-term trends and investment patterns.


Other Factors: Capital Structure and Solvency


Other critical aspects include examining the company's capital structure—how it is financed through debt and equity. Solvency ratios help assess the company’s ability to meet its long-term obligations, including interest payments and loan repayments. Distinguishing between operational cash (used for day-to-day expenses) and excess cash (available for expansion, acquisitions, dividends, or debt reduction) is also essential.


Finally, profitability-to-price metrics, such as earnings per share, are often used in takeovers. After analyzing these key drivers, the free cash flow is calculated using the following formula:


Free Cash Flow (FCF) = (EBIT * (1 - Tax Rate)) + Depreciation + Amortization - Change in Net Working Capital - Capex


This formula allows for an accurate estimation of the company’s free cash flow, which is critical for deriving the company's valuation in a DCF model. By carefully analyzing historical trends and forecasting future cash flows, you can determine the intrinsic value of a business.


Summary and Action Steps for 2024


In conclusion, to navigate the complexities of company valuation, it is essential to combine DCF and real options methodologies. DCF provides a solid foundation for valuing operating assets and established businesses, while real options offer a strategic lens to evaluate uncertain growth opportunities. Together, these methods give a more accurate reflection of a company’s full value.


In the current economic climate of 2024—marked by inflationary pressures, supply chain disruptions, and uncertainty—companies and investors must adapt their valuation techniques. Here are key recommendations:


  1. Leverage Real Options in Uncertainty:Use real options to value flexibility in strategic decisions, such as staging investments or deferring large capital expenditures. Uncertainty can also create growth opportunities, which real options help quantify.

  2. Focus on Operational Efficiency:In a high-interest-rate environment, optimizing working capital and improving operational efficiency will significantly enhance free cash flows. Ensure that all parts of the business are running efficiently to manage liquidity.

  3. Rethink Capital Allocation:Capex should be scrutinized carefully in this environment. Companies must balance between maintaining necessary investments and conserving cash. Focus on projects with clear value-generation potential.

  4. Benchmark Against Peers:With market volatility on the rise, it’s more important than ever to benchmark key financial metrics against competitors. This provides a clearer picture of where the company stands in its industry and identifies opportunities for improvement.


By combining these advanced valuation methods with a focus on operational excellence and flexibility, businesses can weather the challenges of 2024 and emerge stronger in the long term.

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